Querido amigos!
Round 2 in my rant about branding. Today's topic presents a conundrum; If you already know that- deep down- you are really bad at branding- wouldn't it be better to just give up at branding altogether?
Maybe that is the conclusion that Fujitsu has reached- for today. In the Formula-1 microprocessor wars, Intel is the undisputed heavyweight champion of the world. Along comes Fujitsu who just built a CPU that can do 2 1/5 laps around the fastest Intel chip- and still beat it to the finish line.
Yes, the World's Fastest CPU. Shatters Intel's speed record by 250%. So, what is it called?
Um.... (Long pause....)
"Venus" - yep, the world's fastest, next-best gizmo is named after the Goddess of love, beauty and fertility??? Alas, I must confess my very Western narrow-minded ignorance, but really, doesn't a kick-ass product deserve a kick-ass name?
Oh, maybe they were going for SEXY...
Wait, I get it now!
* The CPU clusters will be called "Mounds of Venus"!
* The service level agreements can be called "Aphrodite"! Brilliant!!!
* The Low-End, entry level servers would be what the Greeks called:
- - Venus Kallipygos ("Venus with the pretty bottom"),
I bow deeply to greatness in branding,
Mike
but....
p.s.
Of course, Japanese doesn't have a "V" in any of their syllabary or symbolic alphabets - so they have to pronounce it with a "B". So, it comes out as "BEEnasu" - which is the twin character of "PEEnasu." For the first five years of my marriage, that is how my lovely wife pronounced "Peanut Butter" - I thought it was cute, until our baby girl started saying it too. It took real effort to stop them from saying "PEEnasu Baatta" in public. They are cured now, but I fear that Fujitsu is terminal...
Fujitsu develops world's fastest processor
Associated Press, 05.13.09 -- Japanese computer maker Fujitsu Ltd. said Wednesday that it has successfully developed the world's fastest supercomputer processing unit with more than twice the speed of the current leader. A new central processing unit, or CPU, prototype successfully computed at 128 billion times per second - beating the current record, held by Intel Corp. ( INTC - news - people ), by 2.5 times, company spokesman Masao Sakamoto said.
http://www.forbes.com/feeds/ap/2009/05/13/ap6416385.html
The company shrunk the size of each central circuit, thus doubling the number of circuits per chip, he said. The prototype is also energy-efficient and was able to cut power consumption to one-third of the conventional Fujitsu model.
Fujitsu aims to put the new CPU, with a code name "Venus," into practical application in supercomputers "within several years," Sakamoto said.
Computer makers, including IBM Corp. ( IBM - news - people ), Cray ( CRAY - news - people ) Inc. and Intel, have been competing to develop a faster CPU.
--
Mike Beirne
MaidoAri - Network Public Relations
mike@maidoari.info
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1 comment:
I promised you a link to info about the sale of FTXS assets
in North America. It seems that which was not merged with the
new Fujitsu America was/will be sold to Fujitsu Frontech of Japan.
They get the systems dev group, procurement & manufacturing-
I guess FAI gets what is left of marketing and customer support (???).
But the Fujitsu brands are in good hands now with Fujitsu Frontech.
They have an uncanny understanding of The Fujitsu Way of Branding.
Frontech- which (obviously?) means "Front Technology" has some
of the worst/best brands - and the current record holder - in all of Fujitsu.
Yes- the coolest technology on the planet- blows away the Amazon
Kindle 2 with full color and a much bigger screen - Frontech gave the
world-leading electronic paper technology a wonderful name;
FLEPia
Fujitsu FLEPia: Round One for Color E-readers
http://www.epapercentral.com/fujitsu-flepia-round-one-for-color-ereaders.htm
Forget Kindle 2: Fujitsu's E-Reader Screen is Bigger, and It's in Color
http://www.fastcompany.com/blog/kit-eaton/technomix/forget-kindle-2-fujitsus-e-reader-screen-bigger-color
Video in Japanese:
http://www.frontech.fujitsu.com/services/products/paper/flepia/
http://www.youtube.com/watch?v=oYlIcYIYkSs
http://www.youtube.com/watch?v=fCAF6JwSiMA
No I don't make this stuff up. It is too good to be fiction!
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