Querido amigos!
Round 2 in my rant about branding. Today's topic presents a conundrum; If you already know that- deep down- you are really bad at branding- wouldn't it be better to just give up at branding altogether?
Maybe that is the conclusion that Fujitsu has reached- for today. In the Formula-1 microprocessor wars, Intel is the undisputed heavyweight champion of the world. Along comes Fujitsu who just built a CPU that can do 2 1/5 laps around the fastest Intel chip- and still beat it to the finish line.
Yes, the World's Fastest CPU. Shatters Intel's speed record by 250%. So, what is it called?
Um.... (Long pause....)
"Venus" - yep, the world's fastest, next-best gizmo is named after the Goddess of love, beauty and fertility??? Alas, I must confess my very Western narrow-minded ignorance, but really, doesn't a kick-ass product deserve a kick-ass name?
Oh, maybe they were going for SEXY...
Wait, I get it now!
* The CPU clusters will be called "Mounds of Venus"!
* The service level agreements can be called "Aphrodite"! Brilliant!!!
* The Low-End, entry level servers would be what the Greeks called:
- - Venus Kallipygos ("Venus with the pretty bottom"),
I bow deeply to greatness in branding,
Mike
but....
p.s.
Of course, Japanese doesn't have a "V" in any of their syllabary or symbolic alphabets - so they have to pronounce it with a "B". So, it comes out as "BEEnasu" - which is the twin character of "PEEnasu." For the first five years of my marriage, that is how my lovely wife pronounced "Peanut Butter" - I thought it was cute, until our baby girl started saying it too. It took real effort to stop them from saying "PEEnasu Baatta" in public. They are cured now, but I fear that Fujitsu is terminal...
Fujitsu develops world's fastest processor
Associated Press, 05.13.09 -- Japanese computer maker Fujitsu Ltd. said Wednesday that it has successfully developed the world's fastest supercomputer processing unit with more than twice the speed of the current leader. A new central processing unit, or CPU, prototype successfully computed at 128 billion times per second - beating the current record, held by Intel Corp. ( INTC - news - people ), by 2.5 times, company spokesman Masao Sakamoto said.
http://www.forbes.com/feeds/ap/2009/05/13/ap6416385.html
The company shrunk the size of each central circuit, thus doubling the number of circuits per chip, he said. The prototype is also energy-efficient and was able to cut power consumption to one-third of the conventional Fujitsu model.
Fujitsu aims to put the new CPU, with a code name "Venus," into practical application in supercomputers "within several years," Sakamoto said.
Computer makers, including IBM Corp. ( IBM - news - people ), Cray ( CRAY - news - people ) Inc. and Intel, have been competing to develop a faster CPU.
--
Mike Beirne
MaidoAri - Network Public Relations
mike@maidoari.info
Thursday, May 14, 2009
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