Monday, March 22, 2010
Wednesday, December 30, 2009
Don't boycott FB - you Irish wannabees- NING in the New Year!
Michael T. Beirne wroteIf FaceBook ever goes <even more> for-pay - either by subscription or those tricky apps that rip off your cel phone account- there are plenty of alternatives to go to. My personal favorite are the Ning-based sites. They have the best web 2.0 tool set- plenty of good stuff for video, photos, blogs, events and more- for free, of course!. Best of all, you can join an existing group AND also create your own - multiple, all for free- sites on the fly very easily. Best place to get started? Drop by The People's Lounge!... See More
http://thepeopleslounge.ning.com/
* The Lounge is very artist friendly, eclectic & international.* My little corner of The Lounge is here:
http://thepeopleslounge.ning.com/profile/MikeBeirne (Uncle Tim, Mom and Grandpa Tom are members. We did the birthday album for St. Thomas on the Lounge too.) For the holidays this year we did digital picture frames for GM&GP, Tom and Janny. The pictures I loaded onto the frames - and more - are on the Ning sites that I set up for mom and dad's family names:
beirne.ning.conm
malmstadt.ning.com It is dead easy. You can get your own addresses, sites, mobile to web uploads, all that stuff and more. Boycott FaceBook if and when you want, but it is usually better to hedge your bets and have a Plan B. NING in the New year!Happy Holidays-
http://thepeopleslounge.ning.com/
* The Lounge is very artist friendly, eclectic & international.* My little corner of The Lounge is here:
http://thepeopleslounge.ning.com/profile/MikeBeirne (Uncle Tim, Mom and Grandpa Tom are members. We did the birthday album for St. Thomas on the Lounge too.) For the holidays this year we did digital picture frames for GM&GP, Tom and Janny. The pictures I loaded onto the frames - and more - are on the Ning sites that I set up for mom and dad's family names:
beirne.ning.conm
malmstadt.ning.com It is dead easy. You can get your own addresses, sites, mobile to web uploads, all that stuff and more. Boycott FaceBook if and when you want, but it is usually better to hedge your bets and have a Plan B. NING in the New year!Happy Holidays-
Sunday, November 22, 2009
Wednesday, September 30, 2009
Thursday, May 14, 2009
Branding 102- say it out loud, at least once....
Querido amigos!
Round 2 in my rant about branding. Today's topic presents a conundrum; If you already know that- deep down- you are really bad at branding- wouldn't it be better to just give up at branding altogether?
Maybe that is the conclusion that Fujitsu has reached- for today. In the Formula-1 microprocessor wars, Intel is the undisputed heavyweight champion of the world. Along comes Fujitsu who just built a CPU that can do 2 1/5 laps around the fastest Intel chip- and still beat it to the finish line.
Yes, the World's Fastest CPU. Shatters Intel's speed record by 250%. So, what is it called?
Um.... (Long pause....)
"Venus" - yep, the world's fastest, next-best gizmo is named after the Goddess of love, beauty and fertility??? Alas, I must confess my very Western narrow-minded ignorance, but really, doesn't a kick-ass product deserve a kick-ass name?
Oh, maybe they were going for SEXY...
Wait, I get it now!
* The CPU clusters will be called "Mounds of Venus"!
* The service level agreements can be called "Aphrodite"! Brilliant!!!
* The Low-End, entry level servers would be what the Greeks called:
- - Venus Kallipygos ("Venus with the pretty bottom"),
I bow deeply to greatness in branding,
Mike
but....
p.s.
Of course, Japanese doesn't have a "V" in any of their syllabary or symbolic alphabets - so they have to pronounce it with a "B". So, it comes out as "BEEnasu" - which is the twin character of "PEEnasu." For the first five years of my marriage, that is how my lovely wife pronounced "Peanut Butter" - I thought it was cute, until our baby girl started saying it too. It took real effort to stop them from saying "PEEnasu Baatta" in public. They are cured now, but I fear that Fujitsu is terminal...
Fujitsu develops world's fastest processor
Associated Press, 05.13.09 -- Japanese computer maker Fujitsu Ltd. said Wednesday that it has successfully developed the world's fastest supercomputer processing unit with more than twice the speed of the current leader. A new central processing unit, or CPU, prototype successfully computed at 128 billion times per second - beating the current record, held by Intel Corp. ( INTC - news - people ), by 2.5 times, company spokesman Masao Sakamoto said.
http://www.forbes.com/feeds/ap/2009/05/13/ap6416385.html
The company shrunk the size of each central circuit, thus doubling the number of circuits per chip, he said. The prototype is also energy-efficient and was able to cut power consumption to one-third of the conventional Fujitsu model.
Fujitsu aims to put the new CPU, with a code name "Venus," into practical application in supercomputers "within several years," Sakamoto said.
Computer makers, including IBM Corp. ( IBM - news - people ), Cray ( CRAY - news - people ) Inc. and Intel, have been competing to develop a faster CPU.
--
Mike Beirne
MaidoAri - Network Public Relations
mike@maidoari.info
Round 2 in my rant about branding. Today's topic presents a conundrum; If you already know that- deep down- you are really bad at branding- wouldn't it be better to just give up at branding altogether?
Maybe that is the conclusion that Fujitsu has reached- for today. In the Formula-1 microprocessor wars, Intel is the undisputed heavyweight champion of the world. Along comes Fujitsu who just built a CPU that can do 2 1/5 laps around the fastest Intel chip- and still beat it to the finish line.
Yes, the World's Fastest CPU. Shatters Intel's speed record by 250%. So, what is it called?
Um.... (Long pause....)
"Venus" - yep, the world's fastest, next-best gizmo is named after the Goddess of love, beauty and fertility??? Alas, I must confess my very Western narrow-minded ignorance, but really, doesn't a kick-ass product deserve a kick-ass name?
Oh, maybe they were going for SEXY...
Wait, I get it now!
* The CPU clusters will be called "Mounds of Venus"!
* The service level agreements can be called "Aphrodite"! Brilliant!!!
* The Low-End, entry level servers would be what the Greeks called:
- - Venus Kallipygos ("Venus with the pretty bottom"),
I bow deeply to greatness in branding,
Mike
but....
p.s.
Of course, Japanese doesn't have a "V" in any of their syllabary or symbolic alphabets - so they have to pronounce it with a "B". So, it comes out as "BEEnasu" - which is the twin character of "PEEnasu." For the first five years of my marriage, that is how my lovely wife pronounced "Peanut Butter" - I thought it was cute, until our baby girl started saying it too. It took real effort to stop them from saying "PEEnasu Baatta" in public. They are cured now, but I fear that Fujitsu is terminal...
Fujitsu develops world's fastest processor
Associated Press, 05.13.09 -- Japanese computer maker Fujitsu Ltd. said Wednesday that it has successfully developed the world's fastest supercomputer processing unit with more than twice the speed of the current leader. A new central processing unit, or CPU, prototype successfully computed at 128 billion times per second - beating the current record, held by Intel Corp. ( INTC - news - people ), by 2.5 times, company spokesman Masao Sakamoto said.
http://www.forbes.com/feeds/ap/2009/05/13/ap6416385.html
The company shrunk the size of each central circuit, thus doubling the number of circuits per chip, he said. The prototype is also energy-efficient and was able to cut power consumption to one-third of the conventional Fujitsu model.
Fujitsu aims to put the new CPU, with a code name "Venus," into practical application in supercomputers "within several years," Sakamoto said.
Computer makers, including IBM Corp. ( IBM - news - people ), Cray ( CRAY - news - people ) Inc. and Intel, have been competing to develop a faster CPU.
--
Mike Beirne
MaidoAri - Network Public Relations
mike@maidoari.info
Sunday, February 8, 2009
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